Strategic Planning

Strategic planning is more than a document—it’s a blueprint for intentional, long-term impact. At Public Health Dynamics, we partner with public health departments and organizations to create strategic plans that align with your mission, guide decision-making, and drive measurable improvements in health outcomes over the next 3–5 years.
Whether you’re navigating change, responding to emerging public health needs, or laying the foundation for sustained growth, our approach helps you set clear priorities, engage stakeholders, and allocate resources wisely.

Our Strategic Planning Process

We guide you step-by-step through a collaborative process to develop a focused, actionable plan tailored to your community and organizational goals:

Mission, Vision & Values

We begin by helping you clarify your mission (your purpose), vision (your long-term aspirations), and core values—such as equity, collaboration, and innovation—that shape your organizational culture and priorities.

Situational Analysis (SWOT & Environmental Scan)

We work with your team to identify internal strengths and weaknesses, as well as external opportunities and threats. This includes a review of organizational capacity, community health data, and key trends that influence your work.

Priority Areas & Goals

Drawing from assessments like your Community Health Assessment (CHA) and stakeholder input, we help identify the most pressing public health challenges to address—such as improving maternal health, addressing mental health needs, or reducing chronic disease.

Strategic Objectives

Together, we set measurable, time-bound objectives—for example, increasing immunization rates or reducing smoking prevalence—with a focus on outcomes, equity, and feasibility.

Strategies & Action Plans

We help outline concrete strategies and actions to achieve each objective, which may include program development, partnerships, policy advocacy, or workforce initiatives.

Resource Planning

We support you in aligning resources—including budget, personnel, and technology—with strategic goals, ensuring the plan is both ambitious and realistic.

Evaluation & Performance Metrics

We help you define key performance indicators (KPIs) and evaluation methods to monitor progress, adjust course when needed, and demonstrate accountability to funders, stakeholders, and your community.

Stakeholder Engagement

We facilitate inclusive engagement processes to ensure the plan reflects diverse community voices and builds buy-in across sectors.

A Roadmap for Impact and Accountability

A well-crafted strategic plan strengthens alignment across teams, improves resource allocation, enhances accountability, and ensures your department or organization is prepared to tackle both current and future public health challenges.

Let Public Health Dynamics help you chart the path forward—strategically, collaboratively, and with a clear focus on equity and results.

Learn more about how Public Health Dynamics can support your organization by exploring our full range of Public Health Services.